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Hidden Treasures: Exploring Seoul’s Alleyways
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Hidden Treasures: Exploring Seoul's Alleyways
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Alleys in Seoul that are Instagram hits
#Euljiro a.k.a. “Hipjiro”
Euljiro has become a hot spot for millennials seeking both nostalgia and trendy experiences in Korea. This unique neighborhood seamlessly combines old-school hardware stores, tool shops, and print shops with stylish cafes and pubs, creating an enchanting blend of the past and the present. Its growing popularity among the younger generation has earned it the nickname “Hipjiro,” a clever fusion of “hip” and “Euljiro.”
To discover the hidden gems of Euljiro, simply search for “Hipjiro” on Instagram. You’ll uncover a treasure trove of intriguing locations, such as a bar that crafts custom cocktails based on the birth years of its customers, a cafe offering an extensive collection of unique cups, and a discreet wine bar that lacks any external signage. These hidden establishments are just waiting to be explored by the adventurous Instagram-savvy crowd.
For a taste of tradition in this vibrant area, make sure to visit Golbangi Alley and Nogari Alley. These narrow lanes are bustling with activity every night, particularly among the office workers from nearby buildings. Dive into the local culinary scene and savor the spicy and tangy golbangi-muchim, a delightful moon snail salad served with vermicelli noodles. To complete the experience, indulge in nogari, dried and grilled young pollack, a beloved snack enjoyed with alcohol by the mature crowd in their 40s and 50s in Korea.
Euljiro, or should we say Hipjiro, offers a captivating fusion of old and new, making it a must-visit destination for millennials seeking unique experiences and photo-worthy moments. Immerse yourself in this trendy neighborhood and create unforgettable memories.
- Location
- Euljiro 3-ga Station
#Samcheong-dong Artist Street
#Seongsu-dong Cafe Street
Seongsu-dong Cafe Street, conveniently located near Exits 3 and 4 of Seongsu Subway Station, is a haven for coffee enthusiasts and art lovers alike. This vibrant street is adorned with cafes and galleries that have been lovingly transformed from abandoned factories and warehouse buildings. The allure of these trendy establishments lies in their captivating ambiance, unique props, and a delightful array of colorful, Instagram-worthy drinks and desserts, captivating the hearts of the 2030 generation.
Embark on a delightful “cafe tour” with fellow young adventurers, dedicating an entire day to hopping from one cafe to another, indulging in delectable treats and capturing picturesque moments to share on social media. However, it’s essential to check the opening hours in advance, as many shops on this bustling street tend to close early.
Seongsu-dong Cafe Street beckons the 2030 generation with its magnetic charm, offering a perfect blend of artistic expression and culinary delights. Immerse yourself in this unique atmosphere, where every corner is a potential photo opportunity, and every sip is an invitation to savor the flavors of creativity.
- Location
- around Seongsu-dong 2-ga, Seongdong-gu, Seoul (Seongsu Station, Exit 3)
Immerse yourself in Korean beauty
#Samcheong-dong Artist Street
Samcheong-dong Artist Street is a captivating destination that leads you towards the magnificent Gyeongbokgung Palace and scenic Bugaksan Mountain in the northeast. This enchanting street is adorned with an array of galleries, artistic shops, and charming restaurants, embodying the artistic essence of a neighborhood once solely dedicated to the craftsmanship of talented artists.
Spanning approximately 1 ½ kilometers, from the renowned National Museum of Modern and Contemporary Art, Seoul to the serene Samcheong Park, immerse yourself in the captivating beauty of Korean art as you embark on a leisurely stroll. The landscape itself is a harmonious blend of traditional hanok (Korean traditional housing) and modern buildings, creating a unique and picturesque setting.
While exploring Samcheong-dong Artist Street, be sure to indulge in the captivating exhibitions showcasing the works of emerging Korean artists at esteemed venues such as Gallery Hyundai, Kumho Museum of Art, and Hakgojae Gallery. These galleries offer a glimpse into the vibrant and ever-evolving Korean art scene, allowing you to discover new talents and artistic perspectives. Additionally, don’t miss the opportunity to create your own handicraft souvenirs at one of the artist-run handicraft shops, where you can engage with the artistic process and take home a unique memento of your visit.
Samcheong-dong Artist Street beckons art enthusiasts and culture aficionados with its rich tapestry of creativity, blending traditional and contemporary elements seamlessly. Immerse yourself in this captivating neighborhood, where every step reveals new artistic treasures waiting to be discovered.
- Location
- around Samcheong-dong, Jongno-gu, Seoul (Anguk Station)
Catch a glimpse of the latest trends in Seoul
#Sinsa-dong Garosu-gil
Garosu-gil, nestled in the vibrant neighborhood of Sinsa-dong, stretches elegantly from Hyundai High School all the way to the picturesque Hangang River. As its name suggests, this charming street is adorned with 160 majestic ginkgo trees, creating a captivating ambiance that earned it the moniker “Garosu-gil,” meaning “tree-lined street.” During the enchanting autumn season, the ginkgo tree leaves transform into a radiant golden-yellow, painting the street with a mesmerizing palette of colors.
In addition to its natural beauty, Garosu-gil is also a fashion-forward destination. Explore the latest trends as you browse through designer boutiques and flagship stores of renowned global clothing brands. Immerse yourself in a world of style and discover unique fashion pieces that reflect your individuality.
Venture into the charming alleys on either side of Garosu-gil, collectively known as “Serosu-gil,” and be captivated by the delightful array of brunch cafes and chic restaurants. These establishments offer the perfect setting for business meetings or casual gatherings, where you can savor delectable cuisine and engage in meaningful conversations in a stylish atmosphere.
Garosu-gil and its surrounding area embody a harmonious fusion of natural beauty and urban sophistication. Discover the allure of this vibrant street, where fashion, culture, and culinary experiences come together to create a truly memorable journey.
- Location
- Sinsa-dong, Gangnam-gu, Seoul (Sinsa Station)
Cultural diversity and an exotic atmosphere
#Haebangchon Gyeongnidan-gil
Gyeongnidan-gil, stretching from the Armed Forces Financial Management Corps building to the renowned Grand Hyatt Seoul, holds a fascinating history as a former residential neighborhood catering to international visitors, including members of the US military stationed in the vicinity. Over time, this area experienced a dynamic transformation, with the emergence of numerous restaurants and pubs that now populate the bustling street.
As you stroll along Gyeongnidan-gil, you’ll be greeted by a vibrant array of craft beer pubs and international eateries, creating an atmosphere that exudes a distinct exotic charm. Unlike the neighboring Itaewon, this street offers a more relaxed and laid-back ambiance, with shops that are less crowded and a simpler, yet inviting, atmosphere. For those seeking unique finds, Haebangchon or Liberation Village, located towards Boseong Girls’ High School across from Gyeongnidan-gil, is home to independent publishing houses and charming handicraft stores.
Perched on the slopes of Namsan Mountain, Haebangchon provides the perfect vantage point to bask in the beauty of a mesmerizing sunset, further adding to the allure of the area. Its recent fame as the filming location for the popular Korean drama “Itaewon Class” has brought newfound popularity to this neighborhood, drawing in visitors who are eager to immerse themselves in the captivating ambiance depicted on the small screen.
Gyeongnidan-gil and its surrounding areas invite you to discover a vibrant blend of history, international flavors, and artistic charm. Indulge in delectable cuisine, explore independent stores, and take in the breathtaking views as you embark on an unforgettable journey through this captivating neighborhood.
- Location
- Itaewon-dong, Yongsan-gu, Seoul (Noksapyeong Station, Exit 2)
Blending past and present
#Ikseon-dong Hanok Street
Nestled in the heart of Seoul, specifically in Jongno-gu, you’ll find the charming Ikseon-dong, a historic hanok village that holds the distinction of being the oldest of its kind in the city. This enchanting neighborhood is teeming with an abundance of traditional Korean housing, known as hanok, which exudes a timeless beauty and cultural significance.
In 2014, when the area was excluded from an urban redevelopment project, a wave of young entrepreneurs seized the opportunity and breathed new life into the century-old hanok structures. These innovative minds skillfully transformed the hanok into vibrant stores, cozy pubs, inviting cafes, and delectable restaurants. The result is a harmonious blend of old and new, where traditional architecture coexists with modern-day businesses.
As you explore the winding alleys of Ikseon-dong, you’ll embark on a delightful adventure reminiscent of a maze. The narrow walkways add an element of intrigue and excitement, as you navigate through the village and uncover hidden gems along the way. The juxtaposition of impressive, well-preserved hanok structures against the backdrop of towering high-rise buildings creates a captivating contrast that appeals to visitors of all generations. From young individuals seeking a taste of “retro” styles to older generations who long for a nostalgic trip down memory lane, Ikseon-dong Hanok Street offers a timeless allure.
Ikseon-dong stands as a testament to the preservation of heritage and the ingenuity of creative entrepreneurs. Immerse yourself in the unique atmosphere of this historic village, where the past seamlessly blends with the present, and where every step holds the promise of uncovering something truly special.
- Location
- Jongno 3-ga Station, Exit 4
An abandoned railroad track, transformed
#Yeonnam-dong Gyeongui Line Forest Park
The Gyeongui Line Forest Park, a remarkable urban oasis, spans an impressive 6.3 kilometers, stretching from Hyochang-dong in Yongsan-gu to Yeonnam-dong in Mapo-gu. This park, carefully developed by the Seoul Metropolitan Government, breathes new life into a former railroad track, offering a serene escape from the bustling city.
Yeonnam-dong, home to the longest section of the trail, boasts a charming landscape dotted with cafes, restaurants, stylish clothing stores, and curated boutique shops. As you meander along the greenery that traverses the heart of the city, it’s no wonder that locals affectionately refer to this area as “Yeon-tral Park,” drawing parallels to the iconic Central Park in New York.
Feeling overwhelmed by the demands of a hectic workday? Why not immerse yourself in the tranquility of “Yeon-tral Park” and find solace for your mind and body? As you continue your stroll towards Exit 6 of Hongik University Station, you’ll be pleasantly surprised by an additional gem—the “Gyeongui Line Book Street.” This delightful bonus feature hosts an array of cultural events, including book curation exhibitions and engaging conversations with esteemed authors. It serves as a haven for book enthusiasts and those seeking intellectual stimulation amidst the park’s serene ambiance.
The Gyeongui Line Forest Park invites you to rejuvenate your senses and discover the perfect blend of nature and urban culture. Unwind in this picturesque setting, take leisurely walks along the trail, and immerse yourself in the vibrant cultural scene of the adjacent book street. Experience the enchantment of this urban sanctuary, where nature, literature, and the simple pleasures of life converge.
- Location
- around Yeonnam-dong, Mapo-gu, Seoul (Hongik University Station, Exit 3)
K-Culture-caturing the world
#K-Star ROAD, Gangnam-gu
If you’re captivated by the vibrant world of Korean popular culture and have a keen interest in venturing into related business opportunities, then a visit to “K-Star Road” in Apgujeong-dong, Gangnam-gu is a must. Spanning a 1-kilometer section from Apgujeong Rodeo Station’s Exit 2 to Cheongdam Intersection, K-Star Road stands as a cultural street meticulously designed to promote the Hallyu phenomenon, also known as the “Korean wave,” and cater to its passionate fanbase.
As you explore this iconic road, you’ll encounter the captivating “Gangnamdol” art toys that serve as symbolic representations of beloved K-pop groups such as EXO, BTS, and Girls’ Generation. These art toys, aptly named by combining “Gangnam,” representing the prominent district synonymous with Hallyu, and “idol,” hold great significance for fans worldwide. It’s a common sight to see fans from all corners of the globe capturing memorable photos in front of their favorite group’s Gangnamdol, commemorating their connection to the K-pop culture.
K-Star Road not only celebrates Hallyu but also hosts the headquarters of leading entertainment companies in Korea. This vibrant street is also home to a plethora of restaurants that are frequented by popular Hallyu stars. If fortune smiles upon you, you may even have the chance to encounter one of your favorite idols while exploring this cultural hub.
Embrace the allure of K-Star Road, where the vibrant energy of Hallyu converges with the business world. Immerse yourself in the dynamic atmosphere, relish the visual delights of Gangnamdol, and keep your eyes peeled for potential celebrity encounters. This is a destination that promises an exciting and unforgettable experience for fans and aspiring entrepreneurs alike.
- Location
- 394 Apgujeong-dong, Gangnam-gu, Seoul (Apgujeong Rodeo Station, Exit 2)
